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Marketing
Florence Legaspi
Marketing Specialist
Philippines
Overlapping with APAC hours
About
Results-driven Marketing Specialist with over 5 years of experience leading data-backed digital marketing campaigns, brand strategy, and product launches within the Southeast Asian e-commerce and tech sectors. Demonstrated expertise in conversion rate optimization (CRO), multi-channel customer acquisition, and cross-functional team leadership. Adept at transforming consumer insights into high-ROI regional campaigns.
Skills
Digital StrategyGrowth MarketingConversion Rate Optimization (CRO)Brand ManagementBudget AllocationPaid Performance MarketingGoogle Analytics 4SQLMeta Ads ManagerGoogle AdsTikTok Ads ManagerTableauHubSpotJiraSalesforce
Work Experience
Senior Marketing Specialist
Shopee Philippines (Sea Limited)
Growth Marketing Associate
Angkas (Transport Tech)
Marketing Assistant
Unilever Philippines
Education
De La Salle University
Bachelor of Science in Business Management, Major in Marketing Management
Certifications
Issued by
Languages
BulgarianConversational
Industry Experience
Advertising & Marketing
Intro Video
Work Preferences
Employment TypePart-time
Work Setup
TimezoneOverlapping with APAC hours
Workspace
DeviceDual monitors
ConnectivityDSL internet
Resume
Profile updated June 9, 2026